SEO Case Study

SEO for Kratom Website

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Project Info

Client

Kratom

Address

USA

Project Type

SEO

Project Duration

6 Months

About Project

The Kratom client aimed to increase organic revenue, improve local search visibility, and rank higher for high-converting keywords in a restricted advertising environment. With Google Ads unavailable for Kratom products, the client needed a fully optimized SEO strategy to boost traffic, drive targeted leads, and enhance brand credibility—all while maintaining full regulatory compliance.

EZK-Kratom-SEO-Traffic-From-June-to-Till-Now
Ez-Kratom-Stats

Key Improvements:

  • Technical SEO Tasks: Fixed 404s, duplicate content, and crawl issues; cleaned up URLs; improved mobile usability and page speed for better user experience and indexing.

  • On-Page SEO Tasks: Performed keyword research; optimized meta tags, headers, and product content; built strong internal linking for better crawlability and rankings.

  • Local SEO Tasks: Optimized Google Business Profile, built citations, and created geo-targeted landing pages to improve local search visibility and engagement.

  • Off-Page SEO Efforts: Built high-quality backlinks, analyzed competitors, guest posted on niche sites, and audited backlinks to remove harmful links.

  • Toxic Links Audit: Identified spammy backlinks, created a disavow file, and set up alerts to keep the link profile clean and penalty-free.

  • Backlink and Competitor Listing Strategy: Created blog content around Kratom topics; closed content gaps by analyzing and outperforming competitor pages.

  • Analytics, Reporting, and Advanced Strategies: Monitored rankings and user behavior; created monthly performance reports; added schema, reviews, and region-specific guides to boost conversions and visibility.

Results we Achieved:

In just six months, EZ Kratom saw a 21.51% increase in revenue through our targeted SEO strategies. Local SEO improvements—including optimized location pages, review automation, and GBP enhancements—led to a significant rise in Google Maps visibility.

Call volume jumped by 80.8%, and direction requests increased by 23.7%, reflecting stronger customer engagement. From June to November 2024, the site earned 6.19K clicks and 371K impressions, with keyword rankings climbing dramatically—like “kratom powder bulk” moving from #11 to #2. These results showcase the power of SEO in driving consistent growth.

Keywords with Commercial Intent of EZ Kratom

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