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SEO Case Study

Cork City Floor Sanding

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Project Info

Client

Floor Sanding

Address

Ireland

Project Type

SEO

Project Duration

6 Months

About Project

Cork City Floor Sanding aimed to enhance its online visibility, attract more local customers, and generate high-quality leads through a sustainable SEO strategy focused on improving search rankings, boosting organic traffic, and strengthening its digital presence in a competitive flooring market.

Organic Traffic Stats of Cork City Floor Sanding
“Before” Local Grid for the Keyword “Floor Varnishing” on 10 July 2024
“Before” Local Grid for the Keyword “Floor Varnishing” on 10 July 2024
“After” Local Grid for the Keyword “Floor Varnishing” on 11 February 2025

Key Improvements:

Website Audit & Keyword Strategy:
Identified technical issues and optimized the site structure. Researched industry and local keywords, mapped them to services, and analyzed competitors for keyword opportunities.

On-Page Optimization & Content Creation:
Optimized meta tags, headers, and alt text with target keywords. Created service pages and blog posts focused on user intent and SEO best practices.

Technical SEO & Mobile Optimization:
Fixed 404 errors, improved site speed, and ensured full mobile responsiveness for better performance and user experience.

Local SEO Setup:
Optimized Google My Business profile and built local citations to boost visibility in local search results.

Internal Linking & Schema Implementation:
Enhanced internal linking structure and added schema markup (LocalBusiness, Services, BlogPosting) to improve SEO and SERP visibility.

Competitor Analysis & NAP Consistency Audit:
Analyzed competitors for backlink and content gaps, and audited all platforms for NAP consistency to strengthen local SEO performance.

Results we Achieved:

Over the past six months, Cork City Floor Sanding has seen remarkable SEO growth compared to the previous six-month period:

  • Organic traffic increased by 316.8%, more than tripling the number of visitors arriving via search engines without relying on paid ads.
  • Organic keyword rankings doubled, showing a 100% increase in the number of search terms the website ranks for—broadening visibility across relevant queries.
  • Organic traffic cost rose by 489.4%, indicating a massive increase in the value of organic traffic, equivalent to what it would cost if acquired through paid ads.
  • Local SEO Performance
    Our local SEO campaign also delivered strong results. Rankings for keywords like “Floor Sanding” and “Floor Varnishing” improved significantly in Google Maps. The business now ranks within a 2.5KM radius for these local terms, extending reach and visibility. This proves how targeted local SEO can drive qualified traffic and strengthen a business’s presence in its service area.
Organic Traffic Keywords of Cork City Floor Sanding

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