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SEO Case Study

I Love Modesty

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Project Info

Client

Clothing Store

Address

Canada

Project Type

SEO

Project Duration

12 Months

About Project

I Love Modesty aimed to improve their e-commerce website’s usability and search visibility to drive more organic traffic and boost conversions. Their goal was to fix technical SEO issues, enhance keyword rankings, increase CTR, and build a stronger local presence and online reputation for long-term growth.

I Love Modesty GSC stats
11-keywords-ranked-in-Top-3-Postion
keyword stats of ILove Modesty

Key Improvements:

  • Website Audit: Identified and fixed technical issues like 404 errors, redirects, indexing problems, and duplicate content. Conducted keyword research and provided content suggestions for better SEO performance.
  • Technical SEO Optimization: Resolved 200+ redirect loops, fixed 404s, indexed 400+ pages via Search Console, and implemented schema markup for products and organization.
  • Local SEO Optimization:
    Claimed and optimized Google Business Profiles, built citations, improved reviews, and posted event-based offers to boost local visibility and engagement.
  • Backlink Analysis: Audited and disavowed toxic links, analyzed competitors’ backlinks, and acquired niche-relevant, high-authority links for stronger domain authority.
  • Migration from Magento to Shopify: Moved the site to Shopify to fix ongoing Magento issues like redirects and sitemap errors, offering a more stable and user-friendly platform.
  • Post-Migration Optimization: Fixed all 404 errors, redirected broken links, resolved product upload issues, and implemented a complete URL mapping strategy to retain SEO value.
  • Benefits of Shopify Migration: Improved site stability, speed, and user experience; reduced technical maintenance; and enabled easier product management with built-in SEO and marketing tools.

Results we Achieved:

In just four months, I Love Modesty achieved significant SEO improvements, resulting in a 28% increase in clicks (9.04k) and a 48% boost in impressions (358k). Strategic optimizations led to top keyword rankings like “Abaya store near me” reaching the #1 spot. The brand also saw major gains in Google Business Profile (GBP) interactions, calls, and visibility—reflecting enhanced local engagement and search performance.

Summary of Results:

  • Clicks Increased: 9.04k clicks (+28%) in four months
  • Impressions Increased: 358k impressions (+48%)
  • Top Keyword Gains:
  • “Abaya store near me”: Moved from #3 to #1
  • “Abaya shop near me”: Moved from #41 to #1
  • “Clothing shop”: Jumped 46 positions (from #69 to #23)
  • “Modest fashion”: Improved from #15 to #3
  • “Muslim clothing”: Rose from #44 to #32
  • New Top Rankings: 11 new keywords ranked in the Top 3
  • Overall Keyword Stats (Nov 2023):
  • 38 keywords in Top 3
  • 26 keywords in positions 4–10
  • 381 keywords in positions 11–50
  • Google Business Profile (GBP) Growth:
  • 6.6% increase in profile interactions (Aug 2024 vs. Aug 2023)
  • 36.7% increase in GBP calls (Aug 2024 vs. Aug 2023)
  • 12.8% increase in GBP calls (Sept 2024 vs. Sept 2023)
  • Growth in direction requests, calls, and website clicks (Dec 2023 – Mar 2024) due to GBP optimization.
GMB Interactions Stats of Ilove Modesty
GMB Calls Stats

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