SEO Case Study

South Dublin Roofing

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Project Info

Client

Roofing

Address

Ireland

Project Type

SEO

Project Duration

6 Months

About Project

South Dublin Roofing’s goal was to increase organic traffic, improve keyword rankings, and drive more leads by resolving technical SEO issues, optimizing on-page content, and strengthening local SEO. The focus was on building local authority and enhancing the website’s performance and visibility in Dublin search results.

South Dublin Roofing Stats
Local Grid Result of Keyword “Roof Repair” in 14 Sep 2020.
Local Grid Result of Keyword “Roof Repair” in 14 Sep 2020.
Local Grid Result of Keyword “Roof Repair” in 29 Jan 2025.
Local Grid Result of Keyword “Roof Repair” in 29 Jan 2025.

Key Improvements:

Website Audit & On-Page Optimization:
Identified and fixed technical SEO issues, improved meta tags and headers, and optimized URLs for better structure and readability.

Content Optimization and Marketing Efforts:
Updated content with targeted keywords, created localized blog posts, added FAQs, and developed geo-targeted landing pages.

Local SEO Optimization:
Optimized Google My Business, ensured NAP consistency, earned local backlinks, and implemented advanced schema markup.

Website Optimization:
Enhanced mobile usability, compressed images with ALT tags, and improved site speed and Core Web Vitals performance.

Internal Linking & Sitemap Submission:
Built a clear internal linking structure and submitted updated XML sitemaps for better indexing and crawlability.

Backlink Strategy and Citation Building:
Acquired quality backlinks through local partnerships and guest posts, and added accurate citations in relevant directories.

Competitor Analysis and Reporting:
Analyzed competitor SEO strategies and set up detailed analytics tracking for traffic, CTRs, and conversions.

Results we Achieved:

  • 718.2% Increase in Organic Traffic:
    A dramatic rise in visitors from search engines without using paid ads, showing the effectiveness of on-site SEO and content improvements.
  • 74.5% Growth in Organic Keywords:
    The site now ranks for 74.5% more keywords, meaning it appears in more search results and reaches a broader audience.
  • 7373.8% Increase in Traffic Cost Value:
    The value of organic traffic skyrocketed, representing massive savings compared to what the same traffic would cost via paid ads.
  • Significant Local SEO Improvement:
    From September 2022 to January 2025, local rankings for keywords like “roof repair” improved notably, boosting visibility in map listings and driving local leads.
South Dublin Roofing Keyword Stats
South Dublin Roofing GSC Keywords Stats

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