SEO Case Study

Cell Phone Repair Website

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Project Info

Client

Phone Repair Shop

Address

Texas

Project Type

SEO

Project Duration

8 Months

About Project

XG Repairs wanted to improve their local SEO presence, boost website traffic, and increase leads through better Google Business Profile optimization and targeted service pages. Their main objective was to enhance user experience, rank for competitive keywords, and drive more inquiries and conversions across multiple locations.

GSC Stats of XG Repair
Local Grids of XG Repair GMB
“Before” Local Grid for the keyword ‘iPhone Repair’ in Katy, TX on August 1, 2024.
“After” Local Grid for the keyword ‘iPhone Repair’ in Katy, TX on December 14, 2024.
“After” Local Grid for the keyword ‘iPhone Repair’ in Katy, TX on December 14, 2024.
Local Grids of XG Repair GMB
“Before” Local Grid for the keyword ‘Cell Phone Repair’ in Katy, TX on August 1, 2024.
“After” Local Grid for the keyword ‘Cell Phone Repair’ in Katy, TX on December 14, 2024.

Key Improvements:

  • Website & GBP Audit: Conducted a full audit of the website and Google Business Profile. Identified issues with page speed, core web vitals, and crawl errors. Evaluated content quality, keyword targeting, and link profile. Reviewed GBP posts, reviews, and FAQs. Implemented schema markup for services and enhanced structured data to improve visibility in search results.
  • Quality Pages Development: Created 13 high-quality product pages for various iPhone models including Pro versions. Each page was optimized with targeted keywords, proper meta titles and descriptions, unique H1-H3 tags, and internal linking to related services and blogs for improved SEO performance.
  • Location Pages: Developed 10 geo-targeted landing pages with unique localized content and area-specific keywords. Added Google Maps embeds, NAP consistency, and links to GBP to strengthen local SEO signals and drive regional traffic.
  • GBP Optimization: Optimized Google Business Profile by updating business categories, posting weekly offers, and answering common customer questions. Integrated service keywords into descriptions and ensured consistent NAP across all citations. Encouraged new 5-star reviews to boost local trust signals.
  • Content Updates: Rewrote homepage content to eliminate keyword stuffing and improve keyword density. Optimized 4–5 service pages with updated content structure, relevant headings, and internal links. Added six SEO-friendly blog posts targeting long-tail search terms and answering common customer queries.
  • Design Enhancements: Enhanced homepage layout for better UX and SEO. Added service descriptions with relevant keywords, an easy-to-follow service process section, and a review/testimonial block to increase dwell time and engagement.
  • Backlink & Competitor Strategy: Secured 6 guest post placements on niche-relevant blogs and acquired backlinks through business directory and PDF submissions. Monitored competitor listings, reported 12 keyword-stuffed business names to Google, and conducted a backlink gap analysis to identify more link opportunities.

Additional SEO Tasks:

  • Implemented advanced on-page SEO using tools like Surfer SEO and Yoast for optimization scores.

  • Set up Google Search Console and Bing Webmaster Tools for performance tracking and indexing improvements.

  • Used heatmaps and session recordings to optimize page layouts for better conversions.

  • Monitored and improved Core Web Vitals metrics using PageSpeed Insights and GTmetrix.

  • Created and submitted XML sitemaps and ensured robots.txt was correctly configured.

Results we Achieved:

XG Repair experienced significant SEO improvements following the implementation of a strategic optimization plan. These results reflect the impact of on-page, technical, and local SEO efforts over a focused campaign period. Key achievements include:

  • 224.11% increase in website clicks, growing from 1.12k to 3.63k in just five months.
  • 79.93% rise in impressions, increasing from 274k to 493k.
  • 133 calls and 49 form submissions were generated directly from the website over an eight-month period.
  • 1,128 calls received through the Google Business Profile (GBP), marking a 33% increase compared to previous months.
  • 774 direction requests via GBP, showing increased local interest and engagement.
  • Local Grid rankings significantly improved for high-intent keywords like “iPhone Repair” and “Cell Phone Repair” in Katy, TX, after GBP optimization.

These outcomes demonstrate the power of a comprehensive SEO strategy in driving measurable growth in visibility, engagement, and local conversions.

Directions From GMB - XG Repair

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